Midwives are providing highflying City women with pregnancy care at their desks, it was revealed today.
The 24-hour working culture means many female executives find it impossible to juggle hospital check-ups with meetings.
But a London midwife has now launched the first ante-natal service tailored for women who want to combine motherhood with a high-profile career.
Lexie Minter, 29, set up The Prenatal Company after identifying a gap in the market for a service for women in the workplace.
A typical consultation lasts from half an hour to an hour and is arranged to fit round the client's work schedule.
The cost of the service, which provides support throughout pregnancy, is £5,000.
This includes blood tests, work check-ups and advice on the best place to give birth and exercise tips during pregnancy.
What a fantastic idea, I can see how it would work in London, shame in Australia midwives do not have the same impact on care. I think this is two fold, one is, our health care system is funded differently for pregnancy and secondly, we have a higher uptake of private insurance, which means, more women opt for private health care (specialist obstetricians) thinking they are getting the best care, which is always not the case.